This Battle.net CD Key requires an European IP-Address. This can be done through VPN if you’re not in Europe. Activate the game by clicking on “Account Management” and then on “Add a new game”. Enter the code there and have Call of Duty Black Ops Cold War ready for download. Read the store’s description if you need help.
A Call of Duty Black Ops Cold War key for the Battle.net-Client does not expire and after activation Call of Duty Black Ops Cold War can be downloaded and played forever.